Good marketing doesn’t just sell – it creates relevance, connection, and momentum.
I’ve always been driven by curiosity: What moves people? What makes a message stick? How can we combine creativity and clarity to achieve real-world impact?
Whether it’s helping a young couple find a new home or breaking down barriers to car ownership, I see marketing as a tool to empower people to make better decisions – and companies to grow with purpose.
I’m now looking for my next professional challenge – as a senior marketing leader in a permanent role or on a freelance basis. What matters to me is working on something that makes a difference – and helping brands grow with meaning.
I'm Alexander Hauser – a strategic marketing expert with over 25 years of experience in brand building, digital transformation, and performance excellence. I combine creative campaigns with data-driven efficiency – always with the goal of driving growth.
Get in touch
Leadership means enabling – not managing.
As a leader, I enable people to perform at their best – by setting direction, creating structure, and building trust. From small expert teams to 30+ cross-functional units, I’ve helped organizations grow with focus and resilience.
Develop vision
Set clear goals and communicate a strategic direction that inspires and motivates the team.
Empower talent
Recognize individual strengths and actively develop them to unlock each team member’s full potential.
Drive execution
Connect high-level strategy with operational excellence
“Mr. Hauser was exceptionally reliable and highly respected and appreciated as a leader.” – Reference letter, ImmoScout24
Where I’ve made a difference
I've delivered measurable results across a wide range of industries – from digital platforms and mobility to real estate, institutional communication, and consumer goods. Whether in corporations, SMEs, or agencies, I bring strategic depth, structural clarity, and bold ideas to the table.
mobile.de (Adevinta)
  • Introduced MMM-led media allocation → increased ROAS across channels
  • Unified B2C KPI system for scalable performance management
ImmoScout24 / Scout24
  • Relaunched brand communication and TV after 7 years
  • Purpose-driven campaign boosted brand relevance (Home>Street>Home)
Sparkassen-Finanzportal
  • Built scalable digital marketing solutions for 400+ regional banks
  • Grew digital revenues and transitioned traditional institutes into measurable marketing
Strong agency background
  • Acquired new clients incl. Covestro, Magforce, Sparkassen-Kreditpartner
  • Led strategic consulting & digital transformation projects (e.g. Panasonic, Mercedes-Benz)
  • Scaled internal operations through new pitch and process systems
What matters: results.
Successful marketing strategies are measured by their outcomes. My work has consistently delivered significant improvements in efficiency, reach, and customer engagement.
30%
Media Efficiency
Growth through data-driven media mix modeling at mobile.de
12%
Brand Awareness Increase
Successful TV comeback for ImmoScout24 with strong awareness effect
400+
Sparkassen
Digitization through the development of scalable online marketing offerings
12+
New clients
Acquisition of renowned customers such as Magforce, Covestro, and Berliner Stadtwerke
Marketing strategy meets execution power.
My expertise bridges strategic thinking and hands-on implementation. This holistic approach enables sustainable marketing solutions that are both creatively strong and measurably effective.
Brand Leadership & Positioning
Crafting clear brand identities and positioning strategies that resonate in the market.
Performance Marketing
Data-driven campaigns with optimized budget allocation and measurable outcomes.
Digital Transformation
Guiding organizations into the digital future through pragmatic change management approaches.
KPI-Frameworks
Designing impactful metrics systems for effective marketing performance tracking.
Brands I’ve had the privilege to work with
Throughout my career, I’ve had the opportunity to collaborate with renowned brands across a wide range of industries. This diverse experience allows me to apply cross-industry insights that drive meaningful results.
Automotive
  • Mercedes-Benz
  • Chrysler / Jeep
  • KIA
  • mobile.de
Real Estate
  • ImmoScout24
  • Sparkassen-Immobilienportal
Finance & Insurance
  • Sparkassen-Finanzgruppe
  • Volks- und Raiffeisenbanken
  • Advance Bank
  • BfG Bank / BfG Invest
Consumer Goods / FMCG
  • Heineken
  • ASICS
  • Coca-Cola (Kinley)
  • Levi Strauss
  • Ferrero
B2B / Industry / Pharma
  • SCHOTT Ceran
  • Covestro
  • Merck Sharp & Dohme
  • Vitalaire
Public Sector & Institutions
  • Berliner Stadtwerke
  • DAAD
  • FDP NRW
Selected Campaigns & Case Studies
What I’ve made happen – from insight to impact.
Over two decades of marketing leadership, I’ve developed and launched campaigns that moved brands, inspired customers, and delivered measurable business results. Here are a few highlights:
mobile.de – “Band Van” TV Campaign
Challenge: Establish mobile.de as a comprehensive vehicle platform.
Solution: TV ad series with storytelling around different buyer personas.
Result: Increased brand reach and positive sentiment.
🔗 View Article (Horizont)
mobile.de – Rebranding Launch (2025)
Challenge: First brand campaign in new corporate identity.
Solution: Cross-channel rollout with new brand visuals and messaging
Result: Successful repositioning and brand perception shift.
🔗 View Rebranding Article (Horizont)
ImmoScout24 – TV campaign
Challenge: Build trust in real estate agents.
Solution: Awareness campaign with bold messaging and emotional tone.
Result: Higher conversions and clear differentiation.
🔗 Silverbullet Case
🔗 New Business Article
Sparkassen-Finanzportal – Social Listening for Strategic Insight
Challenge: Understanding how digital society perceives financial services.
Solution: Built a communication strategy based on Brandwatch social listening data.
Result: Actionable insights that shaped brand positioning and messaging.
🔗 View Case Study (Brandwatch)
Berliner Sparkasse – YouTube Performance Campaign
Challenge: Low emotional connection with financial products.
Solution: TrueView storytelling campaign for credit cards on YouTube.
Result: +15% increase in sales, strong ROAS.
🔗 View Case Study (Think with Google)
👉 Want to learn more about any of these projects? Let’s talk.
Profession meets Passion.
Marketing is my profession – but life is more than KPIs. Outside of the office, I explore the world on two wheels – and share stories that connect communities. Whether it’s riding, writing or recording, my motivation is always the same: finding clarity in motion and creating meaningful connections. As editor of Kettenritzel.cc and co-host of the TwinSpark motorcycle podcast, I am also creative and fueled by passion.
Let's talk.
Do you want to develop your brand, transform your organization, or simply get people talking? I look forward to hearing from you.
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